Practice areas
Different practice areas need different channels, budgets and messages. Here's how we approach the ones we work with most.
The most competitive legal category in Dallas. We split campaigns by case type (car wrecks, 18-wheelers, motorcycles, premises, wrongful death) so the high-value cases get the budget, and we pair Local Services Ads with map pack SEO for the lowest cost per signed case.
Talk strategy for this practice area →Clients research quietly and compare several firms. We focus on trust content (fees, process, what to expect), strong review profiles and retargeting that keeps your firm top of mind while they decide.
Talk strategy for this practice area →Searches are urgent and often happen late at night. We build call-first campaigns with ad scheduling around arrest patterns, mobile landing pages and county-specific pages for Dallas, Collin, Denton and Tarrant.
Talk strategy for this practice area →Bilingual SEO and ads in English and Spanish, content that answers common visa and status questions plainly, and directory profiles that build trust with first-time clients.
Talk strategy for this practice area →Lower urgency, high lifetime value. We combine local SEO with Facebook and YouTube campaigns that reach families before a crisis, plus seminar and webinar promotion.
Talk strategy for this practice area →Case-qualifying landing pages and intake forms that separate strong wrongful termination, wage and discrimination claims from inquiries you can't take.
Talk strategy for this practice area →Referral-driven practices still get vetted online. We make sure your attorneys, results and reviews show up clearly when a prospective client or referral partner looks you up.
Talk strategy for this practice area →Price-sensitive searches that respond well to clear fee information, Spanish-language pages and Meta ads aimed at people in financial stress.
Talk strategy for this practice area →Free 30-minute strategy call
We'll review your website, Google Business Profile, ads and AI search visibility against the top firms in your practice area, and show you exactly where cases are leaking.