Google Ads & LSA for lawyers
PPC for lawyers that pays for itself in signed cases
Google Ads and Local Services Ads management for law firms, run by a team that has managed more than $50 million in ad spend.
Why legal PPC goes wrong
Expensive clicks punish loose targeting.
Legal keywords are some of the most expensive on Google, so small mistakes cost real money. Broad match keywords pull in “how to become a lawyer.” Missing location settings pay for clicks from out of state. Landing pages built for search engines instead of people waste the clicks that do land.
We build tight campaigns around specific case types, add negative keywords before launch rather than after the budget is gone, and judge every campaign by the cases it signs.
What we manage
Paid search, built around case types.
- 01
Search campaigns by practice area
Separate campaigns and budgets for each case type, so a cheap DWI lead never hides an expensive trucking campaign that isn't working.
- 02
Google Local Services Ads
Google Screened verification, profile setup, budget and schedule control, lead disputes for spam and out-of-scope calls, and review requests that keep your ranking up.
- 03
Call tracking & recording
Every call tagged by source and keyword. We listen, score lead quality and feed that back into bidding.
- 04
Landing pages
Fast, focused pages for each case type, with click-to-call, a short form and the trust signals clients look for.
- 05
Retargeting & Meta ads
Display, YouTube, Facebook and Instagram retargeting for visitors who didn't call the first time.
FAQ
Legal PPC questions
How much should a law firm spend on Google Ads?
Enough to get meaningful data in your practice area, and no more until the numbers prove out. For competitive Dallas practice areas that's often several thousand dollars a month; for niche practices it can be much less. We'll give you a realistic range on the strategy call.
What are Google Local Services Ads?
Local Services Ads appear above regular search ads with a “Google Screened” badge. You pay per lead rather than per click, and Google verifies your license and insurance first. For many firms they produce the lowest cost per case of any paid channel.
Why are my current ads getting bad leads?
Usually broad keywords, missing negative keywords, the wrong locations or a weak landing page. We see ads triggered by job seekers, people wanting free legal help, and searches for other firms by name. A full account audit is part of every engagement.